Playing with typography to highlight the constant varieties in Magentas connections.
conceived by MAGNET produced by mel P Filmproduction
TV Commercial for MAGENTA AUSTRIA
created by MAGNET and KUBRIK CREATIVE
produced by MEL P FILMPRODUCTION
producer MELANIE PFAFFSTALLER
photography LUIS DE MAIA
art direction NINA WICHTL
styling HELGA SCHANIA
editing CHRIS OLLECH
post PAUL’S BOUTIQUE
For MAGENTA, I explored how one word can mean many different things by building the film around bold direct wipe transitions. Each wipe jumps into a new interpretation, creating a juxtaposition of sharp contrasts, rhythm, and quick moments of human interaction humor.
The concept was developed together with the agencies MAGNET and KUBRICK Creative, and produced by MEL P. In post, Paul’s Boutique handled compositing and 3D, while I collaborated closely to shape the typography motiondesign and used AI-driven image extensions to enhance and expand several locations.
The result is a fast, playful spot where language, design, and movement work together to become the narrative structure of the film itself.