The myth of how tequila was born.
Commercial for BORCO
created by TYPEHOLICS
produced by PAUL’S BOUTIQUE
photography JAKOB SÜSS
creative art direction FELIX SCHLÜTER
vfx FLO TIPHINE
Directed and edited by ME 😀
COMMERCIAL 150″
For the Sierra Milenario campaign, I was tasked with retelling an ancient myth: the legend of the Mexican god Quetzalcoatl who, after losing his wife, shed tears that transformed into the agave plants — the source of tequila.
To bring this story to life, I combined real live‑action footage with atmospheric motion‑design elements by Pauls Boutique. The commercial moves between reality and myth: vast landscapes, generational history and seamless transitions from earthly to ethereal visuals – locating the spirits between an urban bar and the origins of the universe.
The result is a poetic, evocative commercial that blends earthly realism and mythical storytelling, giving Sierra Milenario a narrative depth rooted in tradition, emotion, and visual beauty.