POV: A very easy day…
Commercial for E WIE EINFACH
produced by MÄDCHENFILM
producer YOUNES MARQUARDT
photography JAKOB SÜSS
For E WIE EINFACH, we wanted to show a day that flows smoother than expected – told entirely from a POV perspective. To make that work, I built the narrative around a continuous, effortless movement through everyday moments, each one subtly lifted by invisible visual effects.
We shot with a custom head-rig that allowed us to capture a natural, human first-person feel while giving me full control over timing, pace, and transitions. Almost every shot contains hidden VFX work: seamless object swaps, environmental enhancements, motion-stitching, and transitions designed to feel like the viewer is simply gliding through the day.
The challenge was keeping all this invisible. The goal wasn’t to showcase effects – it was to make life feel easier without the audience ever noticing why. The result is a smooth, energetic POV experience that blends practical shooting, choreography, and tightly integrated visual effects into one natural ride.