TV Commercials for RAIFFEISEN
conceived by OGILVY
produced by DAS RUND
prodocuer VANESSA TÜRKSEVER, JÖRG BONNER
photography LUIS DE MAIA
art direction ADRIEN ASZTALOS
styling HELGA SCHANIA
For Raiffeisen, we wanted to capture the power of youth shaping the world across decades. Using a single LED volume, we created multiple eras in one set – from a dreamy forest, through Woodstock and the Berlin Wall, the arcade and computer boom, to modern techno clubs.
Using the LED volume allowed precise control over lighting, reflections, and creating set transitions in camera without breaking the natural feel and in-camera look. Through careful planning, collaboration with the production team of DAS RUND, and post-production finesse, we merged narrative storytelling, design, and technology to highlight the energy, creativity, and impact of youth over time.
The commercial combines live performance, handcrafted design, and high-end visual effects into one vibrant and dynamic ride through history, celebrating the influence of each generation in shaping the world we live in today – and the power of those to come.
