A1

This A1 commercial was designed to feel like random, authentic TikTok content downloaded and editing – yet everything should be located in Austria and crafted to go beyond a simple “social media edit.” Taking on this challenge, I meticulously planned each vignette to maintain spontaneity while ensuring cinematic quality.

I collaborated closely with the team of DAS RUND to develop a remote shooting setup, allowing us to film two days across up to five locations simultaneously with several teams. In some cases, actors even filmed themselves to add the needed authenticity to the scenes, which needed extra attention on communication to ensure we get exactly the shots and framings we needed without interfering in the natural spontaneity of the shoot.

To elevate the film into a commercial worthy of TV, I carefully crafted transitions, match-movements, and humorous pacing, creating a seamless flow and continous movement between vignettes – Just the right amout to keep the feeling of randomness while highlighting the interconnectedness in small, special moments. The result is a commercial that feels immediate, genuine, and TikTok-native, yet is fully polished for TV – despite its 9:16 vertical format.