MILRAM

20″ TVC

We wanted to shoot the Milram project on a Northern German beach – but in the middle of winter. To make it work anyway, we built the entire beach in a LED volume, recreating every detail from wind (real) to moving clouds (digital) to achieve the fully immersive feeling of a relaxed day on the beach. Meticulously planned motion design mixed with tabletop photography allowed us to integrate the product and text-elements seamlessly into the scene.