Commercial for MÖVENPICK
created by KREUZBERGKIND
produced by BEARS CALLING
producer ANNA HONERLAGEN
photography JENS WIRTZFELD
art department ANNE ZENTGRAF
edit MORITZ KRIST
Together with agency Kreuzbergkind, production Bears Calling, and DoP Jens Wirtzfeld, we set out to capture the vibrant energy of Mövenpick’s new ice cream flavors.
The challenge was to create fluent hyperlapse movements through a crowded Berlin market hall. To achieve this, we carefully staged everything between realtime and slow motion, allowing our camera to move in hyper-speed while the environment felt natural and alive. We added some analogue wiggle-photography to capture the spontaneous, flirty lifestyle-moments.
The result is a dynamic, immersive spot where the taste of Mövenpick draws us into a market hall filled with scents and flavors — playful, energetic, and perfectly matching the freshness of Mövenpick’s flavors.