IWC Schaffhausen Portuguese Collection

Interactive Watches, 2010
Flash Motion Design / Compositing
Client: IWC Schaffhausen
Agency: Jung von Matt/Alster, Jung von Matt/next

For the IWC Schaffhausen Portuguese Collection Website by Jung von Matt/next I prepared four still-photographies of watches for interactive display: all arrows were made rotatable while preserving the shadows and reflections of the original. A moving tourbillion was filmed and composited into the original photography to provide the highest level of detail.


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CREDITS:

for Jung von Matt/Alster Werbeagentur GmbH (Concept)
Creative Direction: Daniel Frericks
Art Direction: Tommy Norin
Project Mangement: Wolfgang Philipp

for Jung von Matt/next GmbH
Creative Direction: Sven Loskill
At Direction Flash: Robert Menzel
Programming: Robert Menzel, Franziska Löffler
Project Management: Stefan Rupperti
Interactive Watch Design and Development: David Aufdembrinke